23November 2020
The online digital world is where all businesses need to be! Yes even local small businesses.
Websites are here to stay!
Your potential and existing customers expect to find you online. A website is like having your own digital piece of real estate for creative freedom. And best of all you have control of the information, unlike social media platforms.
To help build high converting websites, here are 6 digital marketing tips to help build a high converting website.
Know your Audience
You have probably heard time and again, that knowing your target audience is one of the most effective strategies for marketing.
By knowing your audience or readers, it’s easier for you to focus on what content has the most potential impact.
Maximize your website space
Each area of your site should be designed to capture the attention of your audience. These are a must for your website:
- Creating a blog about your product or service
- Show your opening hours and contact information
- Details of you customer support service
- Include special offers and recommendations
Have a Unique Sales Funnel
The primary goal of having a Sales Funnel is to tie down the Features, Advantages, and Benefits of what your products or services are.
An effective Sales Funnel should include the following:
Awareness – this would undoubtedly state the Features and Advantages of a product or service you are offering.
Interest – The BENEFITS of your products or services should be tied to the interests of your end-users.
Once you create awareness, you can easily capture the interest that can lead to potential conversion into sales.
With FEATURES, ADVANTAGES & BENEFITS this shows customers how your products and services will make a positive impact on their lives. This gives yourself a better opportunity in increasing your website’s conversion rate.
Have a Clear Value Proposition
The value proposition is the company’s marketing statement. A business intention should be openly indicated on your website. This helps you to accurately and efficiently convince a potential customer or business partner.
Remember that this is your promise to your customer. So it’s a good idea to have a Value Proposition that is clear, easy to understand with integrity.
Keep your site Interesting
Make your user’s life easy. The fewer complications the better! Many websites now are loaded with too much information.
Your users should understand how to search and check-out your content easily. Never give your users too many options. As a rule, if you have several products to offer add more filters that the end-user can use.
The information on your website should clearly communicate what your potential customer’s NEEDs. And what are the BENEFITs of your product or service.
Remember, to sell the NEED, you must sell the BENEFIT.
Make a Competitor Comparison
A healthy competition check will go a long way. Many websites offer almost the same services, products or business proposals. Having similarities with other businesses doesn’t mean that you will go out of business. This is what you call a healthy competition.
Your ability to think outside the box is what sets you apart from the rest!
So what is your unique selling point?
Looking for more ideas and tips to help your local business?
You might find some of the tips a little over your league. And that is the reason why we are here! Our top priority is to help your local business grow with the use of Digital Marketing.
Keep in mind that engaging in Digital Marketing is no easy task! This is a 24/7 and 7 days a week effort to get things done. But you don’t need to go through all the hustle and bustle of the planning and execution.
By hiring a Digital Marketing Agency like us comes with a lot of amazing benefits.
We know you have a lot of business matters to deal with every day. Having to add another task will be overwhelming. And that’s why hiring a marketing agency can help you manage the overwhelm.
Here are 6 Compelling reasons why you need a Digital Marketing Consultant
- Hiring a Digital Marketing Agency is proven to be Cost Effective.
- We bring the skills and competencies that you need for your Digital Marketing Strategy.
- It can save a lot of money from unnecessary marketing strategy expenses.
- Learn fresh and objective ideas from an external resource.
- Save time because the Digital Marketing Agency will do all the work for you.
- Keep up with access to modern technology.
These are just a few of the many advantages and benefits you get from a Digital Marketing Agency.
So don’t wait for tomorrow to learn how you can integrate Digital Marketing to your Local Business. Arrange a FREE Discovery session today and experience the positive changes you get from Digital Marketing!
Let’s collaborate, and empower your online journey for your local business
