5 Steps to Creating a Digital Marketing Action Plan

Digital Marketing Action Plan

There is no doubting that digital marketing is becoming ever more important to the success of your business; but actually knowing what to do and where to begin can be rather confusing and overwhelming. Before you even think about any kind of implementation, you should put together a simple digital marketing action plan. Why create…

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8 Reasons your local business needs a website

local business website

Are you a small local business who still doesn’t have a website, and contemplating whether to give it a go? If so, let us help you overcome misconceptions on whether to build your website or not, and why there is a need to make one as soon as possible. Here are eight reasons why you…

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How to Get a 100% Google My Business Profile Score

Google My Business image

Is your local business listed on Google My Business? Customers are the lifeline of every business, and finding new customers is a complex and time-consuming process. Making sure your business is easy to find is the number one key to ensuring your success these days – especially digital marketing success. But…. it isn’t as easy…

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Small Businesses Don’t Need Social Media Managers

Small Businesses on LinkedIn

If you run a small business, you’ve no doubt wondered if you need to hire someone to keep up with all the social media tasks. After all, there’s Facebook, Instagram, LinkedIn, YouTube, Twitter, SnapChat, and many, many more. It’s a daunting task to think about socially selling your business’s products on all those channels and…

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Becoming a Thought Leader on LinkedIn

Thought Leader on LinkedIn

Become a Thought Leader A “thought leader” is someone who has positioned themselves as an expert in a given profession, interest, or business. Being a thought leader on LinkedIn has tremendous advantages to help you gain better clients and more of them. You get hired to speak at events and your business flourishes. If you’re…

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Three Steps to Landing a Great Job Using LinkedIn

LinkedIn for Business, LinkedIn Resumes

Normally, I write about how entrepreneurs and businesses can use LinkedIn resumes, but I also know there are a lot of people (as in millions) who are looking for new jobs. So, I thought I’d write this blog as LinkedIn is very relevant for people in the job market! If you are looking for a…

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How to Grow Your Brand on Social Media Via Contests

Social media contests to grow your brand

Looking to organize a contest on social media? We’ve all been there, trying to organize a contest on social media and ending up in total disaster! With only a dozen subscribers and a prize that was written off as an expense rather than investment in traffic and conversions. What happened in these cases? It’s quite…

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The Importance of LinkedIn Recommendations

The importance of Linkedin recommendations image

Let’s talk about how you can get more Linkedin recommendations The importance of LinkedIn recommendations and how to get them is one of the big keys to any kind of marketing, online or offline for social proof. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of…

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How to Market to Millennials on LinkedIn

Millennials on Linkedin image, LinkedIn Millennials

So, it’s LinkedIn we’re talking about, right? I bet you might guess that all the users are over forty, mid-level execs, college educated—that sort of thing, right? And, if you sell products, run a business, or otherwise want to cater to a younger crowd, well you probably should go to either Instagram or Twitter. And,…

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