Top 6 digital marketing tips to build a high-converting website

6 digital marketing Tips for local business

Are you a startup business owner, or a local business or striving for a high-converting website?

Prospects want to relate with your website within seconds they check in.  If prospects see unprofessionalism in the way your website looks at the first instance, they won’t stay!

Here are 6 digital marketing tips to help get your website looking more professional.

  1. Know your audience

By knowing your audience or readers, it’s easier for you to focus on what content has the most potential impact.  This might be the oldest trick in the marketing rulebook, but it is still the most effective or central to any strategy.

  1. Maximize your website space

Each area of your site should be designed to capture the attention of your audience. Include on your website a blog, product or service description, or recommendations.

  1. Have a unique sales funnel

The primary goal of having a sales funnel is to tie down the features, advantages, and benefits of what your products or services have to offer.

An effective sales funnel should include the following:

Awareness

This would undoubtedly state the features and advantages of a product or service you are offering.

Interest

The benefits of your products or services should be tied to the interests of your end-users.

Once you create the awareness, you can easily capture the interest that would lead to potential conversion optimization.

If you know the differences between features, advantages and benefits of your products and services, you will be able to effectively show your customers. This will make a positive impact on their lives, thus giving yourself a better opportunity of increasing your website’s conversion rate.

  1. Have a clear value proposition

The value proposition is the company’s digital marketing tips statement. Business intentions should be openly indicated on your website for you to accurately and efficiently convince a potential customer or business partner.

Remember that this is your promise to your customer. So it’s a good idea to have a Value Proposition that is clear, easy to understand and true.

  1. Keep your site interesting

Make your user’s life easy, fewer complications the better! Many websites now are loaded with too much information.

Your users should understand how to search and check-out easily. Never give your users too many options. As a rule, if you have several products to offer put more filters that the end user can use.

The information on your website should evidently communicate what your potential customer’s needs are and the benefit of your product or service.

To sell the needs, you must sell the benefit.

  1. Make a competitor comparison

A healthy competition check will go a long way. Many websites offer almost the same services, products or business proposals. Having similarities with other businesses does not mean that you will go out of business, this is what you call a healthy competition.

Your ability to think outside the box is what sets you apart from the rest!

In summary:

As a business owner, your website and online presence is what sells to the potential customer.  How your website look determines if the potential customer will be buying from you or not.

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