The Importance of LinkedIn Recommendations

Let’s talk about how you can get more Linkedin recommendations

The importance of LinkedIn recommendations and how to get them is one of the big keys to any kind of marketing, online or offline for social proof.

Businesses have been soliciting testimonials ever since the existence of commerce.

On LinkedIn, recommendations are one form of social proof, and they are very, very important.


Most users have few Linkedin recommendations if any of them!

If you want to improve your profile and start making LinkedIn work for you and your career or business interests in general, you need to first give what you want to get.


I remember my Grandmother used to tell me "if you want friends, you have to first be a friend!" That was great advice for a young kid, and it’s great advice on social media, especially on LinkedIn.


But, what does this mean? Well, it means the following:

If you want more recommendations, you have to start recommending people! But here is the deal, though. Although LinkedIn might change this, at the moment you can only recommend people who are your first tier, or direct connections.

Recommending connections on Linkedin

Although that might be the case since probably most of the people you’re connected with you don’t actually know that well. And recommending someone out of the blue like that just isn’t, recommended!


It looks fake, probably because it is fake.

This means that you’re going to need to:

  • sort through your connections and find people you actually know and can actually recommend, or
  • go back to step one and get more connections.


Either way, if you want more recommendations, you’re going to have to do this!

That’s the bad news!

The good news about Linkedin recommendations is:

It doesn’t take many outbound recommendations in order to receive one back. And, quite frankly, you don’t need a ton. Just a few good ones!

Here are the 5 steps to recommend your first-degree connections on LinkedIn:

  1. Navigate to the profile of the 1st-degree connection you'd like to recommend.
  2. Click the More button in your introduction card.
  3. Select  Recommend.
  4. Fill out the Relationship and Position in the time fields of the recommendations pop-up window, and click Next.
  5. Write your recommendation in the message field and click Send.

So, if you want more recommendations, you’re going to have to consistently start recommending other people in your network.

Are you looking for more tips on how to improve your marketing on LinkedIn?

Discover how Smart Local Businesses Are Using Linkedin to Land More Customers They Can Handle … Without Spending a Fortune, download this free report LinkedIn Marketing Strategies to Get All the Leads.

Linkedin Marketing strategies free report

Ready to find out more?  Slight Edge Digital can help!

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