Your LinkedIn profile is your “silent salesperson”, and in LinkedIn profile hacks, profile summary is actually more like a personal sales letter than anything else.
I help local small business with their online presence and when I look at a new client’s profile, I see some of the same elementary mistakes. I’d like to alert you to these so you can fix them and watch your connections, referrals, and sales that you make from LinkedIn soar!
Unprofessional looking photo!
Wow! This one’s on probably half the profiles I look at.
Would you go to a job interview looking like you’re chilling on the beach with a beer in your hand? If not (and I hope the question is no), why are you doing that “virtually” with your unprofessional photo on LinkedIn. You’re on LinkedIn to network in some fashion or other, and that networking is business-oriented networking. How about looking like you’re a winner instead!
Showing skills that should be taken for granted. There’s no need to talk about how you’re capable of getting to work on time, or how you can get assignments done on time.
Everyone can use Word and PowerPoint. No biggie anymore! So, why mention it? That doesn’t make you stand out, it makes you look old—from an era when having a skill set on PowerPoint was indeed rare!
Take out the skills that should be taken for granted and put in skills that set you apart from the crowd!
Mixing up personal life and LinkedIn, career-oriented life. Facebook, Twitter, and Instagram, and other social media sites, are the places for you to talk about your dog, your kids, your vacation, and other aspects of your non-working life. LinkedIn is where you talk about work! You talk about what you do for a living, your career, your skills, your achievements. Sure, the two overlap a little, but honestly, you need to keep the person stuff on the other platforms and the business stuff on LinkedIn where it belongs.
Looking for more tips on how to improve your marketing on LinkedIn?
Discover how Smart Local Businesses Are Using Linkedin to Land More Customers They Can Handle … Without Spending a Fortune, download this free report LinkedIn Marketing Strategies to Get All the Leads.
Ready to find out more? Slight Edge Digital can help!
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