Is your local business listed on Google My Business?
Customers are the lifeline of every business, and finding new customers is a complex and time-consuming process.
Making sure your business is easy to find is the number one key to ensuring your success these days – especially digital marketing success.
But…. it isn’t as easy as it sounds.
The detailed process of helping your company stand out from your competitors can be difficult.
However, Google My Business Profile has helped local businesses gain more exposure and convert more local prospects into paying customers.
This local listing platform helps to attract more consumers in the area who may be searching for your type of product or service.
And the problem is, there are still millions of local businesses that have not yet capitalized on this critically important marketing platform.
All it takes to turn Google My Business into a profit machine is to complete your profile, include as much information as possible, and optimizing it for higher rankings. Most businesses struggle with that very first step, which is to complete your profile.
Very few business owners are completing their profiles to 100%. So if you want to get the best results, this step cannot be ignored.
Here are a few tips to help you get started on the right path:
Make sure your business is actually listed on Google My Business
Of course, before you can focus on getting a 100% score, you need to first make sure you’re listed on Google My Business Profile.
Type in your company’s name, address, or phone number into Google search and see if anything comes up.
If so, you know you’re listed and you can proceed to completing and claiming it. If it’s not listed, you want to create a listing for your business as soon as possible.
Filling out your profile
If you want to get a 100% score, you’re going to need to ensure that your profile is completely and accurately filled out.
First, fill in all the required fields. This actually contributes towards a great bulk of your score. It includes fields such as:
- Your company name as used in your everyday real-world business
- Your physical address
- Your local phone number
Once you have the basics filled out, you get additional score points for listing:
- Your company website address
- Your company email address
- Hours of operation
- Payment methods
- Detailed description of your business
- Pictures and Videos
- Appropriate categories
- Strategic keyword placement… and more
The good news is that it is really simple to see what you need to do to improve your score via the Google My Business profile dashboard.
Simply log in and take a look to see what your next steps should be. This is indicated by the profile completion bar shown on the dashboard.
Should you need help with anything, it may be best to get the help of a professional local marketing expert.
Want to find out how to get your business set up on Google My Business listing so you can start connecting with more local customers and clients?
Get your free Google My Business Top 10 Benefits Report
- A better way Google My Business has to offer you
- Understand how Google My Business helps find your physical location
- What useful information you should display
- Tracking website traffic and audiences