Social Media Marketing

Three Things to Cut Out of Your LinkedIn Profile Today!

LinkedIn Profile Hacks

Your LinkedIn profile is your “silent salesperson”, and in LinkedIn profile hacks, profile summary is actually more like a personal sales letter than anything else. I help local small business with their online presence and when I look at a new client’s profile, I see some of the same elementary mistakes. I’d like to alert…

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How to Become a Thought Leader on LinkedIn

Thought Leadership

Being a thought leader is a good thing! With thought leadership, they make more money, get more business, have bigger mailing lists, and in general have more influence. In today’s Internet governed business world, I’d almost venture to say that you can’t reach your potential without becoming a thought leader. So, if that’s true, and…

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How service businesses can rock LinkedIn

LInkedIn tips

Most service businesses depend on slowly built up word of mouth for client acquisition. Of course, referral clients are the best. They come pre-sold on your services. But, that’s a slow way to grow or maintain your business. Not only that, it’s impossible to actually get a business off the ground through referrals. There’s no…

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Six Ways to Grow Your Brand on LinkedIn

LinkedIn branding

Unlike other social media platforms, LinkedIn is just for business—nothing else! So, it would make sense that LinkedIn branding should be your “go to” platform for personal and business branding. In this article, I’d like to show you a few things you can do to harness LinkedIn’s amazing power to brand either yourself or your…

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A Short Course in How to Use LinkedIn for Business

LinkedIn for Business, LinkedIn Resumes

LinkedIn for business is networking platform bar none! As of the writing of this article, there are over half a billion LinkedIn users. Unlike some other social media platforms, Twitter for instance, virtually all of these over five hundred million accounts on LinkedIn are real. They’re not fake accounts or bots, for instance. If you…

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Why You Must Keep Your LinkedIn Profile Current

LinkedIn profile daily tasks

Someone once asked me if it was okay to update their profile. In their case, they were talking about their profile summary. I thought it was an odd question. After all, wouldn’t you want to update your CV or your resume? Upon further investigation, I realized they were asking a valid question. Basically, they were…

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Ideas on how to really stand out on Linkedin

LInkedIn tips

I’ve spent a lot of time on LinkedIn, both helping others master the platform and building out my own account. I’ve seen a lot of things done wrong and a few things done right. Standing out, branding yourself, positioning yourself (whatever you want to call it) on LinkedIn doesn’t have to be difficult. It’s really…

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