LinkedIn Marketing

Ideas on how to really stand out on Linkedin

linkedin profile dont's

I’ve spent a lot of time on LinkedIn, both helping others master the platform and building out my own account. I’ve seen a lot of things done wrong and a few things done right. Standing out, branding yourself, positioning yourself (whatever you want to call it) on LinkedIn doesn’t have to be difficult. It’s really…

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Small Businesses Don’t Need Social Media Managers

Small Businesses on LinkedIn

If you run a small business, you’ve no doubt wondered if you need to hire someone to keep up with all the social media tasks. After all, there’s Facebook, Instagram, LinkedIn, YouTube, Twitter, SnapChat, and many, many more. It’s a daunting task to think about socially selling your business’s products on all those channels and…

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Becoming a Thought Leader on LinkedIn

Thought Leader on LinkedIn

Become a Thought Leader A “thought leader” is someone who has positioned themselves as an expert in a given profession, interest, or business. Being a thought leader on LinkedIn has tremendous advantages to help you gain better clients and more of them. You get hired to speak at events and your business flourishes. If you’re…

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Three Steps to Landing a Great Job Using LinkedIn

LinkedIn for Business, LinkedIn Resumes

Normally, I write about how entrepreneurs and businesses can use LinkedIn resumes, but I also know there are a lot of people (as in millions) who are looking for new jobs. So, I thought I’d write this blog as LinkedIn is very relevant for people in the job market! If you are looking for a…

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The Importance of LinkedIn Recommendations

The importance of Linkedin recommendations image

Let’s talk about how you can get more Linkedin recommendations The importance of LinkedIn recommendations and how to get them is one of the big keys to any kind of marketing, online or offline for social proof. Businesses have been soliciting testimonials ever since the existence of commerce. On LinkedIn, recommendations are one form of…

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How to Market to Millennials on LinkedIn

Millennials on Linkedin image, LinkedIn Millennials

So, it’s LinkedIn we’re talking about, right? I bet you might guess that all the users are over forty, mid-level execs, college educated—that sort of thing, right? And, if you sell products, run a business, or otherwise want to cater to a younger crowd, well you probably should go to either Instagram or Twitter. And,…

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A Few Ways To Really Alienate People on LinkedIn

LinkedIn Networking Mistakes

  Alright, I’m going to just start out with my own pet peeve so you can see what I’m talking about here. Then I’ll show you some other ways to become really unpopular and annoying which are LinkedIn networking mistakes. But to get the ball rolling in the right way, let me just unveil my…

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You Should Be Doing This Monthly on LinkedIn!

LinkedIn monthly tasks

If you use LinkedIn actively, you need to be doing a few things monthly in order to maximize your benefits from the platform. These have to do with maintenance of your contacts and your profile, as well as making sure your profile shows you in the best light. In this article, I want to discuss…

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Is LinkedIn Facing Competition from Facebook?

Slocial Media icons

On the surface, it seems that LinkedIn and Facebook are polar opposites.               LinkedIn is a professional, work-based app that people use to network and find jobs. You don’t post your pictures from your latest vacation on LinkedIn, as you do on Facebook. … And you don’t post information…

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