6 Digital marketing tips on how to use Social Media effectively

Create a Social Media Game Plan

Creating a Game Plan or a Social Media Strategic Plan should always be the number one priority on your list. If you do not have a plan or an execution approach when using any social media platform, your Marketing Campaign might not be as successful as how you expect it to be.

You should be able to understand what platform yields the most number of views or visits from the general population. Aside from that, you should also know how to strategically post articles, blogs, infographics, status updates or tweets.

You want to communicate that you are active on your chosen social media platform, but not too overly active where your subscribers might lose their level of interest and excitement in your social presence.

Review the Past to Improve the Present

In life, our mistakes in the past help us to be a better person – as long as we learn from it. We follow the same concept in the Virtual World.

It may not necessarily be a virtual mistake that you have done; it can be a blog, video or photo that you have published in the past. Use this as a way for you to check how popular the post was, how many people shared it or even liked it.

Leverage on these types of information to make a more interesting and eye-catching material that you will publish.

Visual Optimization

When you are planning to publish a particular content, think about how you can benefit from it. How will you benefit from the online traffic you can get from the content or links you can include?

You can link a specific video back to your main website, this way you can track how useful your posts are in terms of the online traffic you produce. It will also be an excellent way for people to realize an active online presence.

Creative Content is still Key

Whatever you put in your social media accounts, be it a layout or content that you want to publish, is like fashion, you should be able to identify what is in and what is out.

Consider it like the clothes you wear, will it be a head-turner or will they just walk pass by you?

Use your brand or value proposition to influence the materials you want to publish.

Virtually Connect with your Audience

It is easy to fill your social media accounts with “likes or views” from the contents you publish, what is a little challenging is how to connect or engage with your audience virtually.

You can use the live video, virtual meetups or tweetup functionalities of your active social accounts. You can also hire a content moderator or just take your time to respond to comments or inquiries on your page. It will strengthen your relationship with your audience and can even be an avenue for possible collaboration in the future.

Learn What’s New

Be updated on what the new features of the social media platform you will be using. Leverage on these features to reach out and capture the attention of your target audience.

Expanding and Integrating new features are just a few important aspects when using any Social Media Platform.

You might find some of the tips a little over your league. We understand that there are technical areas in Digital Marketing that you might not fully understand. THAT IS PERFECTLY FINE!

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